If there are many alternatives to an organization's products or services, then the threat of substitutes is _________; if there are few alternatives, then the threat is ______.

Question

Quizplus · Accepted Answer

When there are many alternatives to an organization's products or services, the threat of substitutes is high because customers can easily switch to a different product or service. Conversely, if there are few alternatives, the threat is low because customers have fewer options to switch to.

If There Are Many Alternatives to an Organization's Products or Services