_________ are the costs, in money and time, imposed by a decision to buy elsewhere.
A) Entry barriers
B) Loyalty programs
C) Substitute products
D) Switching costs

Question

Quizplus · Accepted Answer

Switching costs refer to the costs that a consumer or company incurs as a result of changing brands, suppliers, or products. These costs can include financial costs, time, effort, and the risk of losing loyalty rewards.

_________ Are the Costs, in Money and Time, Imposed by a Decision