Nike's campaign featuring the controversial free-agent quarterback Colin Kaepernick, who led NFL players' protests against policy brutality against African-Americans was called:

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The campaign featuring Colin Kaepernick was called "Believe in Something," which is a reference to his activism and stance on social issues, particularly his protests against police brutality by kneeling during the national anthem at NFL games.

Nike's Campaign Featuring the Controversial Free-Agent Quarterback Colin Kaepernick, Who