A Key Reason Stated in the Text for the Economic

A key reason stated in the text for the economic importance of live broadcasting sports content is that:

A) Companies that pay for advertising are able to measure audience saturation figures much more accurately through live broadcasts, so can more accurately gauge the value of their advertising
B) Viewers cannot skip commercials like they can when watching television through Netflix or using PVR fast-forward functions
C) Watching sports live is more dramatic and induces a psychological state among viewers whereby they adopt more positive feelings toward companies advertising in these moments
D) Betting and gaming demands like action, and are significant sources of revenue for broadcasters