U.S. multinationals seem to have higher rates of expatriate failure (often 30% to 40%) than European firms (failure rates typically around 10%) possibly because Europeans are exposed to a wider variety of languages and intercultural experiences than their American counterparts.

Question

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European firms generally report lower expatriate failure rates compared to U.S. multinationals, partly because Europeans, due to the geographical proximity of diverse countries, often have greater exposure to different languages and cultures, which can enhance their adaptability and success in international assignments.

US Multinationals Seem to Have Higher Rates of Expatriate Failure