The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:
A) reality artifices.
B) actuality engineering.
C) reality engineering.
D) validity engineering.

Question

Quizplus · Accepted Answer

Reality engineering is the term used to describe the process where elements of popular culture are appropriated by marketers and transformed into tools for promotional strategies. This involves manipulating or using aspects of reality or culture to create a favorable view of a product or service.

The Process When Elements of Popular Culture Are Appropriated by Marketers