Gaynor, an artist, is delighted when a TV sitcom show calls to ask if they can mention her services within an actor's dialogue in a program. This is an example of:
A) innovative advertising.
B) advergaming.
C) brand insertion.
D) product placement.

Question

Quizplus · Accepted Answer

This scenario is an example of product placement, where a product or service is mentioned or shown within the content of a program or movie, rather than through a traditional advertisement.

Gaynor, an Artist, Is Delighted When a TV Sitcom Show