Sociologists have observed the relationship between product adoption and class structure. In the "trickle-across effect":
A) fashions diffuse horizontally among members of the same social group.
B) fashions diffuse from lower classes to the dominant culture.
C) designers impart fashion information to the social elite.
D) mass media show celebrities wearing "new" fashions.

Question

Quizplus · Accepted Answer

The "trickle-across effect" describes how fashions and trends diffuse horizontally or across members of the same social group, rather than vertically from one social class to another. This means that people within a similar social status or group adopt new styles or products at roughly the same time, rather than the adoption flowing from the upper class to the lower class or vice versa.

Sociologists Have Observed the Relationship Between Product Adoption and Class