Monica is pleased in one way that the new style of dress that she bought in New York recently is catching on. But when she sees the lower classes adopting this style, she immediately starts to look around for something new to distance herself from it. This is an example of the theory called:

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This behavior exemplifies the "trickle-down" theory, which posits that fashion trends start at the upper echelons of society and gradually make their way down to the lower classes. Once these trends become adopted by the lower classes, the upper classes move on to new trends to maintain their status distinction.

Monica Is Pleased in One Way That the New Style