When Parker marketed a ballpoint pen in Mexico, its ads were supposed to say, "It won't leak in your pocket and embarrass you." The translation actually said, "It won't leak in your pocket and make you pregnant." Parker could have prevented this error by utilizing:

Question

Quizplus · Accepted Answer

Back-translation involves translating a message back into the original language by a different interpreter to catch errors. This process could have identified the mistake in the translation of Parker's ad, ensuring the message conveyed was accurate and appropriate.

When Parker Marketed a Ballpoint Pen in Mexico, Its Ads