P&G's "Being a Girl" offers the same content to consumers is 40 countries. This is an example of a(n):

Name: P&G's "Being a Girl" offers the same content to consumers is 40 countries. This is an example of a(n):
Brand: Quizplus
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The "Being a Girl" campaign by P&G offering the same content in 40 countries is an example of an etic perspective, which focuses on universal truths and behaviors across cultures, rather than adapting to individual cultural differences.

P&G's "Being a Girl" Offers the Same Content to Consumers