When marketers focus on the commonalities across cultures, they are using a(n):
A) transtheoretical perspective.
B) etic perspective.
C) emic perspective.
D) niche strategy.

Question

Quizplus · Accepted Answer

The etic perspective focuses on the commonalities across cultures, looking for universal principles or patterns that can be applied in marketing strategies globally.

When Marketers Focus on the Commonalities Across Cultures, They Are