When Frito-Lay Canada plays on a number of regional associations with flavours such as Cape Breton Sea Salt and Pepper, and Toronto College Street Pizza, they are drawing on differences among subcultures based on:
A) age cohorts.
B) lifestyle preferences.
C) regional associations.
D) ethnic segmentation.

Question

Quizplus · Accepted Answer

Frito-Lay Canada is leveraging regional associations by creating flavors that resonate with specific geographic areas, thus appealing to the unique tastes and preferences of people living in or familiar with those regions. This strategy taps into the cultural and regional differences within the country, rather than focusing on age, lifestyle, or ethnicity.

When Frito-Lay Canada Plays on a Number of Regional Associations