A(n) ________ is a self-perpetuating group of consumers who share common cultural or genetic ties that are recognized by both its members and others as a distinct category.
A) ethnic subculture
B) age subculture
C) regional subculture
D) racial subculture

Question

Quizplus · Accepted Answer

An ethnic subculture is a group of consumers who share common cultural or genetic ties, recognized by both its members and others as a distinct category.

A(n) ________ Is a Self-Perpetuating Group of Consumers Who Share