Jane would hold home shopping parties. She always made sure to invite at least two people who would always like to be the first to buy in order to "get the ball rolling." Jane believed that this increased the probability that other partygoers would then begin buying her products. Jane was relying on the ________ to increase sales.

Question

Quizplus · Accepted Answer

Jane was relying on the bandwagon effect, which is the phenomenon where people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override.

Jane Would Hold Home Shopping Parties