Sometimes it is hard to tell how much a hotel or motel room will cost by simply looking at it, and most rooms have the standard amenities. As one traveller observed, "They all look alike in the dark." Surroundings and amenities being equal, many travellers will still select a hotel or motel with a higher price. If the traveller is not buying physical surroundings, what situational effects are most likely in play?

Question

Quizplus · Accepted Answer

Travellers may choose a higher-priced hotel for the perceived social status and the type of clientele they expect to encounter, reflecting the importance of social surroundings and co-consumers.

Sometimes It Is Hard to Tell How Much a Hotel