Jennifer is interested in a dress in an upscale boutique. However, before she can reach the dress to look at it, she sees an older woman pick it up. The other customer moves on, leaving it there, but for some reason Jennifer no longer feels she likes the dress as much. This is most likely due to:

Question

Quizplus · Accepted Answer

This scenario is an example of customer contamination, which occurs when a product loses appeal because another customer has touched or interacted with it, leading potential buyers to perceive it as less desirable or "contaminated."

Jennifer Is Interested in a Dress in an Upscale Boutique