In addition to simply liking things better, consumers in a good mood also:
A) rely less on heuristic processing.
B) attend more closely to specifics of the marketing messages.
C) process ads with less elaboration.
D) suffer greater stress during the purchase decision.

Question

Quizplus · Accepted Answer

Consumers in a good mood tend to process ads with less elaboration, relying more on general impressions rather than detailed analysis.

In Addition to Simply Liking Things Better, Consumers in a Good