It is 4 p.m. on Christmas Eve, and as usual Darryl is rushing through the West Edmonton Mall to pick up gifts for his family and friends. Of course, he does not have much time for price comparisons at this late stage so if it feels right, he will buy it. In terms of the text, this would be viewed as a(n):
A) prepurchase anxiety.
B) interpretive orientation.
C) expectancy model.
D) antecedent state.

Question

Quizplus · Accepted Answer

Darryl's situation is an example of an antecedent state, which refers to the conditions existing for a consumer before entering a buying situation, such as being in a rush or having limited time, influencing his purchasing decisions.

It Is 4 PM