As a customer's product knowledge continually increases, what typically happens to the amount of search conducted by the consumer?
A) It will continually increase.
B) It will continually decrease.
C) It will increase, and then decrease as the customer reaches a very high level of knowledge.
D) It stays the same.

Question

Quizplus · Accepted Answer

As a customer's product knowledge increases, they initially search more to learn about the product. However, once they reach a high level of knowledge, their need for additional information decreases, leading to less search behavior.

As a Customer's Product Knowledge Continually Increases, What Typically Happens