Ellen stated that she would marry a millionaire. She applied a heuristic in judging men: they must wear expensive shoes and have an expensive automobile in order to even get her attention. What type of decision rule was Ellen applying in her search for a millionaire husband?
A) lexicographic rule
B) elimination-by-aspects
C) conjunctive rule
D) simple additive rule

Question

Quizplus · Accepted Answer

Ellen is using the elimination-by-aspects rule, where she eliminates options that do not meet certain criteria (expensive shoes and automobile) before considering them further.

Ellen Stated That She Would Marry a Millionaire