Albert wants to sell his condo. His realtor advises him to ensure he leaves the place spotless every day prior to going to work. Doing so will ensure any clients she brings by to see the place will offer top dollar. This is due to which heuristic?

Question

Quizplus · Accepted Answer

The realtor's advice is based on the product signal heuristic, where the condition of the condo (spotless in this case) serves as a signal of its quality to potential buyers, thereby potentially increasing their willingness to pay top dollar.

Albert Wants to Sell His Condo