The ________ strategy blends multiple media platforms to unfold messages and integrate social media with real-world experiences over time.
A) co-creation
B) multi-message media
C) transmedia storytelling
D) real-time marketing

Question

Quizplus · Accepted Answer

Transmedia storytelling involves using multiple media platforms to tell a narrative across various channels, effectively blending digital and physical experiences. This approach allows for a more immersive and engaging way to unfold messages and stories, integrating social media and real-world experiences over time.

The ________ Strategy Blends Multiple Media Platforms to Unfold Messages