Two key characteristics of the source for persuasive purposes in marketing communications are:
A) credibility and experience.
B) credibility and attractiveness.
C) attractiveness and experience.
D) Q rating and believability.

Question

Quizplus · Accepted Answer

Credibility and attractiveness are two key characteristics of the source in persuasive marketing communications. Credibility refers to the audience's perception of the source's trustworthiness and expertise, while attractiveness encompasses likability, similarity to the audience, and physical appeal, all of which can enhance persuasion.

Two Key Characteristics of the Source for Persuasive Purposes in Marketing