Which of the following attitude functions is highly relevant to lifestyle analyses?
A) utilitarian function
B) value-expressive function
C) motivation function
D) ego-defensive function

Question

Quizplus · Accepted Answer

The value-expressive function of attitudes is highly relevant to lifestyle analyses because it reflects an individual's central values and beliefs. This function allows marketers to understand how a product or service fits into a person's lifestyle by expressing their self-concept or central values, which is crucial for targeting and positioning strategies.

Which of the Following Attitude Functions Is Highly Relevant to Lifestyle