A cola drink is preferred by a segment of cola drinkers, but the same segment almost always picks another cola brand in blind taste tests. The attitude formation for this product reflects the value-expressive function more than the utilitarian function.

Question

Quizplus · Accepted Answer

The fact that the cola drinkers prefer a certain brand for reasons related to personal values (value-expressive function) rather than taste or utility (utilitarian function) suggests that their attitude formation is more influenced by the former function. The discrepancy between their stated brand preference and blind taste test results indicates that their choice is not primarily based on their sensory perception or satisfaction but rather on the symbolic meaning or identity associated with the brand. Therefore, the statement is true.

A Cola Drink Is Preferred by a Segment of Cola