Kenneth is using a multi-attribute model to make a decision on which college to attend. Scholarly reputation, friendliness of students, and the adequacy of the college placement division are the most important areas that Kenneth is using to measure his list of colleges. Which of the following elements is Kenneth primarily using in his multi-attribute model to make his decision?
A) attributes
B) beliefs
C) importance weights
D) goals

Question

Quizplus · Accepted Answer

Kenneth is focusing on specific characteristics or qualities of the colleges, such as scholarly reputation, friendliness of students, and the adequacy of the college placement division, which are considered attributes in a multi-attribute model. These attributes are the criteria he is using to evaluate and differentiate between his options.

Kenneth Is Using a Multi-Attribute Model to Make a Decision