Samantha is using a multi-attribute model to make a decision on which college to attend. She has decided that scholarly reputation is more important than whether the college has a good sports program. Which of the following elements is Samantha primarily using in her multi-attribute model to make her decision?
A) attributes
B) beliefs
C) importance weights
D) valences

Question

Quizplus · Accepted Answer

Importance weights are used in a multi-attribute model to indicate how important different attributes or factors are relative to each other in the decision-making process. Samantha assigning more importance to scholarly reputation over a good sports program is an example of applying importance weights to her decision criteria.

Samantha Is Using a Multi-Attribute Model to Make a Decision