The City of Toronto creates a series of radio spots that communicate the social expectation that city residents should compost their organic household waste. This is an example of using a(n) ________ to influence attitudes and behaviour.
A) consistency motive
B) affiliation goal
C) injunctive norm
D) implicit expectation

Question

Quizplus · Accepted Answer

Injunctive norms refer to the perception of what behaviors are approved or disapproved by others. The radio spots communicate a social expectation or approval towards composting organic waste, thus influencing attitudes and behavior through the concept of injunctive norms.

The City of Toronto Creates a Series of Radio Spots