In the 1950s, a perspective called ________ attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.
A) psychic research
B) sexual symbology
C) motivational research
D) psychographics

Question

Quizplus · Accepted Answer

Motivational research in the 1950s sought to apply Freudian theories to understand the subconscious desires that drive consumer behavior, including the deeper meanings behind products and advertisements.

In the 1950s, a Perspective Called ________ Attempted to Use