The ad agency developed a marketing campaign for ice cream that placed heavy emphasis on the unconscious motive of security. The ad was designed to make adults feel that they were well-loved children again. The agency drew on the findings of:

Question

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The ad agency's approach aligns with the ideas of Ernest Dichter, who was known for applying Freudian concepts to marketing, emphasizing unconscious motives like security and nostalgia.

The Ad Agency Developed a Marketing Campaign for Ice Cream