Jennifer is a marketing manager for a clothing manufacturer. She wants to have two product lines: one targeted at price-sensitive consumers and one targeted at affluent consumers. To differentiate the two brands, she intends to create distinct brand personalities. Keith argues this is dangerous because a company cannot have two brands with different personalities. Keith is right.

Question

Quizplus · Accepted Answer

Companies often manage multiple brands with distinct personalities to cater to different market segments. This strategy allows them to address diverse consumer needs and preferences without diluting brand identity.

Jennifer Is a Marketing Manager for a Clothing Manufacturer