Because a goal of lifestyle marketing is to allow consumers to pursue their chosen ways of enjoying their lives and expressing their social identities, a key aspect of this strategy is to:

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Lifestyle marketing involves aligning a brand with a consumer's lifestyle and values, often showcasing the product in aspirational or desirable social settings to make it more appealing. This approach helps consumers envision how the product fits into their own lives and enhances their identity, making choice A the correct answer. Setting a low price point, having a celebrity spokesperson, or making the product available everywhere are not specifically tied to the core goal of lifestyle marketing, which is about connecting with consumers' ways of life and self-expression.

Because a Goal of Lifestyle Marketing Is to Allow Consumers