Doug comes from a family background where a strong ethical code was developed at an early age. He has little money, but he still tends to favour brands that are tried and true. According to the VALS typology, he can fit into which of the following groups?

Question

Quizplus · Accepted Answer

Believers are characterized by their strong principles and preference for familiar products and brands, which aligns with Doug's description of having a strong ethical code and favoring tried and true brands despite having little money.

Doug Comes from a Family Background Where a Strong Ethical