Consumers are beginning to place a high value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

Question

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Conscientious consumerism refers to a growing trend where consumers are increasingly making purchasing decisions based on the environmental and social impact of the products and companies. This includes a preference for green brands and products from companies that prioritize sustainability and ethical practices.

Consumers Are Beginning to Place a High Value on Buying