Denise is shopping for a dress. She has narrowed down her final choice to two dresses, but she has a new dilemma. The black number is elegant, and she looks awesome in it, and sophisticated. She anticipates her husband Tim's reaction. The blue dress flatters her figure and it would be practical for future occasions. She wants to buy both. She is experiencing which type of motivational conflict?

Question

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Denise is experiencing an approach-approach conflict because she is torn between two desirable options: the elegant black dress and the practical blue dress, both of which she wants to buy.

Denise Is Shopping for a Dress