When Toyota developed the Prius, it focused on offering customers all of the positive benefits of their current models such as reliability and a good price, but it also was able to reduce consumer concerns about a car's negative impact on the environment. In other words, the marketing managers were able to resolve a(n) ________ conflict.
A) approach-approach
B) approach-avoidance
C) avoidance-avoidance
D) hedonic-utilitarian
Correct Answer:
Verified
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