Juan, a high school student in Montreal, likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:
A) extremism.
B) unhealthy attachment.
C) physiological needs.
D) consumer involvement.

Question

Quizplus · Accepted Answer

Juan's action of wearing a pin that expresses his preference for McDonald's is an example of consumer involvement, which indicates a consumer's interest in and engagement with a brand or product.

Juan, a High School Student in Montreal, Likes McDonald's So