Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.

Name: Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Involvement refers to the level of interest and personal relevance that a consumer perceives in a product or service, which motivates them to pay attention to and process information related to it.

Involvement Can Be Viewed as the Consumer's Motivation to Pay