During the first three months after their launch of a new peanut butter product, a company uses a successive series of techniques such as give-aways, supermarket demonstration and tastings, and finally coupons for 15 percent off the retail price. This is illustrative of a process called:
A) stimulus reward.
B) shaping.
C) negative reinforcement.
D) cognitive awareness.

Question

Quizplus · Accepted Answer

Shaping is a process in behavioral psychology where successive approximations of a desired behavior are reinforced. In the context of marketing, the company is using a series of techniques to gradually encourage consumers to try and then purchase the new peanut butter product, which aligns with the concept of shaping behavior towards making a purchase.

During the First Three Months After Their Launch of a New