Jessica has decided to purchase a new, long-lasting form of lipstick that has a distinctive look. Many friends compliment her on how good it looks on her. She will probably keep buying this due to:
A) hedonistic consumption.
B) unconditioned response.
C) social justification.
D) positive reinforcement.

Question

Quizplus · Accepted Answer

Jessica is likely to continue purchasing the lipstick because of positive reinforcement. The compliments from her friends serve as positive feedback for her choice, encouraging her to repeat the behavior of buying that particular lipstick.

Jessica Has Decided to Purchase a New, Long-Lasting Form of Lipstick