Matthew served a new wine cooler to guests who complimented his choice. Matthew will be likely to buy that brand again because he now knows that guests will praise his choice. His learning is an example of operant conditioning.

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Matthew's likelihood to buy the same brand again due to positive feedback (compliments) from his guests is an example of operant conditioning, where behavior is influenced by its consequences (in this case, positive reinforcement).

Matthew Served a New Wine Cooler to Guests Who Complimented