People who play slot machines play and play and play; this behaviour is difficult to extinguish. They never know when they are going to "hit." This reinforcement schedule is called "variable-interval reinforcement."

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This behavior is an example of a "variable-ratio reinforcement" schedule, where reinforcement (winning) is given after an unpredictable number of responses (playing the slot machine), not after unpredictable intervals of time.

People Who Play Slot Machines Play and Play and Play;