Car ads featuring attractive women have been found to be effective because the woman is:
A) modelling.
B) masking other effects.
C) vicarious.
D) a trigger feature.

Question

Quizplus · Accepted Answer

The presence of an attractive woman in car ads acts as a "trigger feature," capturing attention and potentially creating a positive association with the product, making the advertisement more effective.

Car Ads Featuring Attractive Women Have Been Found to Be