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Vasi, a Product Manager at Kraft Foods, Is Reading a Focus

Question 2

Multiple Choice

Vasi, a product manager at Kraft Foods, is reading a focus group report on tests regarding new ads for Kraft Peanut Butter. He has found that the messages consumers received are different from what Kraft intended. This is most likely due to:


A) exposure.
B) perception.
C) consumption.
D) hedonism.

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