Upon entering the lobby, guests at Omni Hotels are greeted with the scent of lemongrass and green tea and view elaborate floral displays. In a joint promotion with Starbucks, guests find small, scented stickers on the front pages of their free copies of USA Today-a blackberry aroma suggests they start their day at the hotel with a cup of Starbucks coffee "paired with a fresh muffin." This is an example of:
A) experiential purchasing.
B) relationship marketing.
C) product positioning.
D) sensory marketing.

Question

Quizplus · Accepted Answer

This is an example of sensory marketing, which aims to engage the customers' senses and affect their perception, judgment, and behavior. By using scents like lemongrass, green tea, and blackberry, Omni Hotels and Starbucks create a unique and memorable experience that appeals directly to the guests' sense of smell.

Upon Entering the Lobby, Guests at Omni Hotels Are Greeted