Research on visual cues and consumption suggests that:
A) consumers will eat less popcorn from larger containers.
B) consumers will perceive greater volume in a container that is elongated.
C) consumers eat less when food is served in multiple smaller serving size packages.
D) consumers will eat fewer M&M's when they are given a greater variety of colours.

Question

Quizplus · Accepted Answer

Research indicates that elongated containers are perceived to have a greater volume than shorter, wider ones, influencing consumption behavior.

Research on Visual Cues and Consumption Suggests That