Enrique has just purchased a new 4K TV, the best and latest technology available for viewing. A few days later he reads a report saying that a better technology for television is due on the market in six months at half the price. He thinks this is hogwash, and stops reading the report halfway through. This is an example of:

Question

Quizplus · Accepted Answer

Enrique's reaction is an example of perceptual defense, where he unconsciously ignores or dismisses information that contradicts his existing beliefs or decisions, in this case, the belief that he has purchased the best technology available.

Enrique Has Just Purchased a New 4K TV, the Best