Some years ago, McDonald's claimed that its Big Mac had "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." Today if consumers hear "Two all-beef patties...," they laughingly play the game, completing the entire line of copy. Their participation illustrates the gestalt principle of:
A) recency.
B) closure.
C) exposure.
D) completion.

Question

Quizplus · Accepted Answer

The gestalt principle of closure is illustrated here, as consumers mentally fill in the missing parts of a familiar message or image, completing it based on their previous experience or knowledge.

Some Years Ago, McDonald's Claimed That Its Big Mac Had