The way the marketer wants the brand to be viewed by the consumers is referred to as:
A) a positioning strategy.
B) market segmentation.
C) consumer profiling.
D) exposure.

Name: The way the marketer wants the brand to be viewed by the consumers is referred to as: A) a positioning strategy. B) market segmentation. C) consumer profiling. D) exposure.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A positioning strategy is how a marketer wants the brand to be perceived by its target audience, distinguishing it from competitors in the market.

The Way the Marketer Wants the Brand to Be Viewed